Are you a business owner thinking about the kinds of print materials you need to make your business successful in the future? With so many different kinds of stationary options, it can be difficult to decide on what you really need from your local printers. Printing services will make you just about any item you want — but read on to get our top three tips for why letterhead is the one item you don’t want to go home without. Today’s commercial digital printing produces letterheads that are cost-effective and will make a statement for your business.
1) Stand Out
Every business needs a piece of stationary that helps them stand out to their customers. When you send a letter or note on a professionally-branded piece of letterhead, you are conveying something important to your customers. You are telling them: “Hey! Pay attention! We are sending you a message from a professional and revered source.” That’s the first statement a piece of letterhead communicates to your customer. With that, you also are conveying a message of trust.
2) Be Trusted
A piece of letterhead tells your customer that you are reputable and worthy of being trusted. It tells them that everything below that letterhead you believe in and stand behind. Over time, your business letterhead becomes one of the first ways a customer enters into a relationship with your business. You should use letterhead every time you are conveying a special message — such as a thank you note, a special offer or a direct appeal for donations, for example.
3) Get with the Digital Trends
Finally, you may hear lots of talk around moving your stationary to digital. The great thing about letterhead is that you can have it in a hardcopy and in a digital form. When it makes sense to send digital letterhead via an email to certain customers, you can achieve some of the same feelings and outcomes using a duplicate of your hardcopy letterhead. So the bottom line, is that there are always options for your company.
With a little planning and budgeting, you can save money by leaving out unnecessary stationary and putting emphasis on the printed items that really matter for the success of your business. Unequivocally, that means investing in letterheads for your business. You’ll be putting forth a professional and trusted appearance — something you can and will follow through with when you are delivering to your future customers. As the world of printing moves to more digital advertising, letterheads are still necessary — and they can easily be converted into a digital form when needed.